Privacy Policy

Effective Date: October 8, 2025

Last Updated: October 8, 2025​​​​​

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INTRODUCTION

 

1. PURPOSE​

 

Fisher & Company, Inc., doing business as Mark Fisher Group (www.markfishergroup.com) (“we,” “us,” “our”), respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, safeguard, and store your information when you visit our website and related online services (collectively, the “Site”).

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Mark Fisher Group is affiliated with Century 21 Results, a licensed Georgia real estate brokerage (Broker License #: H-20371).

By using our Site, contacting us, or providing any personal information, you signify your consent to the terms of this Privacy Policy, agree to comply with its terms, and consent to our collection and use of your personal information as described below, subject to applicable law. If you do not agree with these terms, please discontinue use of the Site.

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This Privacy Policy describes your options regarding the collection and use of your personal information and provides details on how to contact us with any questions or concerns.

 

2. SCOPE​

 

This Privacy Policy, available at https://www.markfishergroup.com/privacy-policy, applies solely to our website located at https://www.markfishergroup.com (the “Site”) and to visitors and users of the Site.

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This policy does not apply to information collected through other channels, whether online or offline, including but not limited to telephone, email, postal mail, or other interactions related to our business operations, products, or services, nor to any marketing activities conducted outside this website.

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For your convenience, our Site may contain links to other websites. This Privacy Policy does not apply to any third-party website or service. You should review the privacy policies of those sites before using them because other websites may not treat information collected online in the same manner as we do. We are not responsible for the privacy practices, advertising, products, or content of those websites.

 

3. UPDATES AND CHANGES​

 

We may modify or update this Privacy Policy at any time. Any changes will be posted on this page at https://www.markfishergroup.com/privacy-policy, and the revised version will be effective as of the “Last Updated” date noted above. We encourage you to review this Privacy Policy periodically to ensure you remain informed of any updates.

 

4. CONCERNS OR QUESTIONS​

 

If you have any questions or concerns regarding this Privacy Policy or our data practices, please contact us at: contact@markfishergroup.com.

 

5. WHAT INFORMATION WE COLLECT​

 

This section provides a general overview of the types of information we may collect from or about you. Individuals who wish to communicate with us without submitting personally identifiable information through the Site may do so using the mailing address or phone number provided on our website.

 

6. INFORMATION YOU PROVIDE TO US​

 

We collect personal information that you voluntarily provide directly to us through the Site, including but not limited to:

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• Name, email address, and phone number

• Mailing address or preferred location

• Property preferences or details

• Inquiry or message content

• Information provided through forms, newsletters, or service requests

 

You may choose not to provide personal information; however, some features of the Site may not function properly without it.

We do not knowingly or intentionally collect any financial information that you provide directly to us.

 

7. INFORMATION WE COLLECT (AUTOMATICALLY, VOLUNTARILY, AND FROM OTHER SOURCES)​

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We collect information from and about you when you use or interact with the Site. The types of information we collect fall into three general categories: (1) automatically collected information, (2) information you voluntarily provide, and (3) information from other sources.

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Automatically Collected Information​

When you access or use the Site, we may automatically collect certain technical and usage information, including but not limited to:

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• Device type and settings

• IP address, browser type, browser ID, and operating system

• Referral URLs, clickstream data, and usage analytics

• Pages visited and duration of visits

• Cookies and similar technologies (see Section 8: Cookies and Tracking Technologies)

• Unique device identifiers

• Approximate geolocation data

• User interaction patterns or workflow progress

• Other diagnostic or performance data

 

We collect this information to operate, maintain, and improve the Site; to analyze usage and engagement trends; to ensure security and prevent fraud; and to fulfill any contracts you may have with us. These activities are carried out with your consent where required, as necessary to perform a contract, and in furtherance of our legitimate business interests.

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Information You Voluntarily Provide​

You may choose to share personal information directly with us when you:

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• Submit forms, feedback, reviews, or support requests

• Communicate by phone, chat, or email

• Post or contribute content on the Site

• Indicate your contact preferences

• Voluntarily share your location

 

We do not knowingly or intentionally collect financial, government-issued, or other sensitive personal information through the Site.

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Information from Other Sources​

We may also receive limited information about you from external sources. For example, we may:

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• Obtain publicly available or commercially obtained data from third-party partners (e.g., marketing lists used for advertising purposes), or

• Combine this information with the data we already hold to enhance the accuracy and relevance of our records.

 

We collect and use this information to perform contracts with you and in pursuit of our legitimate business interests, including fraud prevention and marketing outreach.

 

8. COOKIES AND TRACKING TECHNOLOGIES​

 

Our Site uses cookies and similar technologies to enhance your browsing experience, analyze website traffic, and improve the quality and relevance of the services we offer. Cookies are small text files that a website stores on your device to collect information about your activity and preferences.

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Types of Cookies We  Use​

We may use the following types of cookies and tracking technologies:​

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• Essential Cookies – Required for the website to function properly and enable core features such as security, accessibility, and network management.

• Analytics Cookies – Help us understand how visitors use the Site, such as which pages are visited most often and how users navigate between them.

• Functional Cookies – Allow us to remember your preferences (such as language or region) to improve your user experience.

• Advertising or Targeting Cookies – Used by third-party providers such as Google Ads to deliver relevant advertisements and measure marketing performance.

 

How We Use Tracking Technologies​

In addition to cookies, we may use tracking pixels, web beacons, and device identifiers to collect analytics data and improve Site performance. These technologies help us understand visitor interactions, personalize content, and improve marketing effectiveness.

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Your Choices​

You can control or limit cookies through your browser settings. Most web browsers allow you to delete cookies, block certain types, or alert you before cookies are placed on your device. You may also adjust preferences in Google Ad Settings to control how your data is used for advertising.

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Please note that disabling cookies may affect certain Site features or functionality.

 

9. USE OF GOOGLE ADS, ANALYTICS, AND OTHER THIRD-PARTY SERVICES​

 

Our Site uses technologies provided by Google and other vendors to improve performance, analyze engagement, and enhance the services we provide.

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Google Services​

We may use Google Ads and Google Analytics, which rely on cookies and similar tracking technologies, to understand how visitors interact with the Site — such as which pages are visited, how long visitors stay, and how they arrived at the Site.

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Google Analytics and related tools collect information using cookies and device identifiers to provide aggregated, statistical insights. This helps us measure the effectiveness of our content and improve the user experience.

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For more information, please review:

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• Google Advertising Policies

• How Google Uses Data When You Use Our Partners’ Sites or Apps

 

Email Services

We use Gmail through Google Workspace to send and receive business communications. Google’s handling of email data is governed by the Google Privacy Policy.

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Legal Basis

​We use these technologies to perform any contracts you may have with us and to pursue our legitimate business interests, including improving website functionality, enhancing communication, and analyzing traffic for security and optimization.

 

10. HOW WE USE PERSONAL INFORMATION​

 

We use the personal information we collect for various legitimate business purposes, including operating, improving, and protecting our website and business; communicating with you; and complying with legal obligations.

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Operate and Improve Our Website​

Examples include:​

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• Maintaining the functionality, performance, and security of the Site

• Personalizing your experience and content

• Providing technical support and responding to inquiries

• Troubleshooting issues and ensuring network integrity

• Preventing fraud, misuse, and unauthorized access

• Processing transactions and payments (if applicable)

• Managing user accounts and permissions

• Monitoring website usage, analytics, and traffic patterns to enhance user experience

 

Operate and Improve Our Business

We may use personal information to manage and grow our business operations, such as:

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• Providing our real estate services and related offerings

• Fulfilling contractual obligations and client requests

• Managing business records and internal administration

• Recruiting and supporting team members

• Conducting internal research, analytics, and business planning

• Developing new products, services, or features

 

Communicate with You

We may use your personal information to:

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• Respond to questions, requests, and feedback

• Provide customer service and support

• Send updates, service notifications, or policy changes

• Deliver marketing or promotional materials (where permitted by law)

• Send surveys, newsletters, and event invitations

• Notify you about listings, services, or opportunities that may interest you

 

Ensure Compliance and Protect Legal Rights

We may use personal information to:

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• Comply with applicable laws, regulations, and legal processes

• Prevent and investigate fraud or unauthorized access

• Respond to subpoenas, court orders, or lawful requests by authorities

• Protect our rights, property, and the safety of our clients and the public

• Enforce agreements, resolve disputes, and pursue available remedies

 

We collect and use this information with your consent (where applicable), to perform any contract you have with us, and to further our legitimate business interests.

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We do not sell or share personal information as those terms are defined under applicable law.

 

11. SHARING AND DISCLOSURE OF PERSONAL INFORMATION

 

​We may share personal information with trusted service providers, business partners, and affiliates who assist us in operating our business, providing real estate services, managing our website, or performing functions on our behalf. These parties are bound by contractual and confidentiality obligations to protect your information and use it only for the purposes disclosed.

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We may also disclose personal information in the following circumstances:

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• To comply with legal obligations or government requests

• To protect our rights, property, or safety, or that of others

• To investigate or prevent suspected fraud, illegal activities, or security issues

• In connection with a merger, acquisition, sale, or transfer of business assets

• With your consent or at your direction

 

In the event of a business transfer, your information may be among the transferred assets. Any successor entity will be bound by this Privacy Policy.

 

12. USER-GENERATED CONTENT​​

 

We are not responsible for the privacy, security, or accuracy of any information you choose to make public. You should avoid posting personal information or content you do not wish to be accessible to others.

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If you believe personal information has been publicly posted in error, please contact us at privacypolicy@markfishergroup.com.

 

13. LOCATION OF PERSONAL INFORMATION​

 

We store and process personal information in the United States. By using this website, you consent to the transfer, processing, and maintenance of your information in the United States, where privacy laws may differ from those in your country of residence.

 

14. HOW WE PROTECT PERSONAL INFORMATION​

 

We implement reasonable and appropriate administrative, technical, and physical safeguards to protect personal information against unauthorized access, disclosure, alteration, or destruction.

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Our security measures include encryption, access controls, network monitoring, and secure storage practices designed to protect the integrity of your information.

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While we take these precautions, no security system is completely secure, and we cannot guarantee absolute protection. You can help safeguard your information by:

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• Using strong, unique passwords

• Avoiding the reuse of passwords across different sites

• Keeping your devices protected from malware and unauthorized access

 

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, or resolve disputes.

 

15. YOUR CHOICES AND RIGHTS​

 

You have choices about how we collect and use your information. If you prefer not to provide certain personal information, you may choose not to use some Site features.

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You may opt out of receiving marketing communications by clicking the “unsubscribe” link in our emails or by contacting us directly at privacypolicy@markfishergroup.com.

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If you wish to access, correct, or delete personal information we maintain about you, or to request that we stop sharing it with third parties, please contact us by using one of the following methods:

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EMAIL:  contact@markfishergroup.com
MAIL:  Mark Fisher Group, 2920 Ronald Reagan Blvd, Suite 113, Cumming, GA 30041

 

We will make reasonable efforts to comply with your request in accordance with applicable laws.

 

16. CHILDREN’S PRIVACY​

 

This Site is not directed toward children under the age of thirteen (13), and we do not knowingly collect personal information from children under this age.

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If we learn that we have collected information from a child under 13, we will promptly delete that information. Parents or guardians who believe their child may have provided personal information may contact us at contact@markfishergroup.com.

 

17. JURISDICTION-SPECIFIC PROVISIONS

 

​This Privacy Policy is governed by the laws of the State of Georgia, United States, without regard to conflict of law principles.

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We recognize that users may access our Site from different jurisdictions. To the extent required by applicable law, we endeavor to comply with all privacy requirements. Some provisions in this Privacy Policy may apply only to residents of specific states or countries.

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If you are a resident of California, Virginia, Colorado, or another jurisdiction with specific privacy rights, you may have additional rights to access, delete, or restrict the use of your personal information. To exercise applicable rights, please contact us using the information provided in Section 15 (Your Choices and Rights).

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We do not sell or share personal information as those terms are defined under applicable law.

 

18. U.S. STATE PRIVACY RIGHTS

 

​If you are a resident of a U.S. state with a comprehensive privacy law—such as Colorado, Connecticut, Utah, Iowa, or Virginia—and our processing of your personal information is subject to that law, you may have certain rights with respect to your personal information.

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These rights are subject to applicable law and certain limitations. We will make a good-faith effort to comply with all relevant privacy regulations.

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Your Rights

• Right to Know / Confirm – Request confirmation of whether we process your personal information.

• Right to Access – Request a copy of your personal information in a portable and, where feasible, readily usable format.

• Right to Correction – Request correction of inaccuracies in your personal information.

• Right to Deletion – Request deletion of personal information you have provided or that we have obtained about you.

• Right to Opt-Out – Opt out of the processing of your personal information for targeted advertising, the sale of personal information, or profiling in furtherance of decisions that produce legal or similarly significant effects.

• Right to Appeal – Appeal our decision if we decline to act on a request.

 

We do not sell personal information or use personal information for targeted advertising as defined under any of these state laws.

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Submitting a Request​

You may exercise your privacy rights or contact us regarding this Privacy Policy by using one of the following methods:

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EMAIL:  contact@markfishergroup.com
MAIL:  Mark Fisher Group, 2920 Ronald Reagan Blvd, Suite 113, Cumming, GA 30041

 

We will respond to your request within 45 days of receipt. When reasonably necessary, we may extend our response period by an additional 45 days and will notify you within the initial period.

 

If we decline to act on your request, we will notify you of our decision and provide instructions for appeal. Appeals can be submitted by replying to our response or by emailing contact@markfishergroup.com with the subject line “Appeal of Privacy Request.”

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In general, we provide information in response to requests without charge, up to once annually per individual, unless otherwise permitted by law.

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State-Specific Notes

• Colorado & Connecticut: Residents may use a universal opt-out mechanism recognized by the state attorney general.

• Utah: Residents may opt out of the sale of personal information or targeted advertising. We do not process sensitive personal information.

• Iowa: Residents may know, access, and opt out of the sale of personal information. We do not process sensitive personal information or use personal information for targeted advertising.

• Virginia: Residents may know, access, correct, delete, and opt out of the sale or targeted advertising of personal information, and may appeal a denied request.

 

As additional state privacy laws become effective, we will update this Privacy Policy accordingly.

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19. GOOD-FAITH COMPLIANCE STATEMENT

 

Certain state privacy laws are new and evolving, and guidance regarding their interpretation is still developing. Mark Fisher Group will make a good-faith effort to interpret and apply these laws consistently with their intent and in a manner that respects consumer privacy.

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20. VERSION CONTROL

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Each version of this Privacy Policy is dated.

Continued use of this Website after updates are posted constitutes acceptance of our revised Privacy Policy.